Closing Keynote: Changing Human Behavior
3:00pm – 4:00pm / Thursday February 17th
Dr. Damon Centola is a professor of Communications, Sociology and Engineering at the University of Pennsylvania and author of the book Change: How to Make Big Things Happen. His research into how ideas spread and can effect lasting change in consumer behavior is groundbreaking and this presentation promises to provide new insights into how to alter your pre-existing beliefs and drive change in consumer behaviors.
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