Pre-Conference Workshop

On Tuesday, March 17th, we are pleased to offer a special pre-conference workshop with GOED partner Pattern.com. The session, The E-Commerce Equation: Building a Smarter Online Strategy, takes place from 9:30-11:30 am, and is an immersive two-hour workshop that breaks down the Ecommerce Equation and gives brands and suppliers tools and actionable insights to thrive in the ever-evolving digital marketplace.

Pattern, the industry’s leading Ecommerce Accelerator, sells more products on Amazon, Tiktok and other global marketplaces than anyone else in the world. With more than 46 trillion data points and active brand endorsements across more than 100,000+ creators, no one is better positioned to provide tailored, data-driven recommendations on growing your brand presence online.

In this hands-on session, Pattern will dive into the ecommerce equation—Traffic x Conversion x Price x Availability—to provide actionable insights on:

  • Global Marketplace Trends: Understand marketplace GMV (gross merchandise value) and the unique dynamics of platforms like Amazon, Tmall, Coupang, etc. and how to determine where your brand should go next
  • AI & Product Discovery: Explore the growing role of product discovery through AI and how to accelerate growth through generative engine optimization
  • The Rise of Social Commerce: Evaluate deep insights for your category in terms of which content, creators and campaigns are driving the most revenue
  • Winning with Organic Traffic: Dive into strategies that drive rank through non-branded traffic
  • Content that Converts: Built out a strategy to leverage your brand and competitor data to build high-performing, conversion-driving content
  • Omega-3 Category Insights: Gain a data-driven view of category growth, uncover the key demand drivers and see which product attributes capture the greatest share of revenue—along with emerging trends shaping the omega-3 market for both brands and suppliers


All attendees will receive a detailed, customized data analysis for their brand or product, prepared by Pattern.

This session will dive into what's possible when you leverage AI and proprietary data to craft targeted marketplace strategies and social commerce initiatives to propel unprecedented growth.

A separate registration fee of $500 will be assessed during the registration process.